We just finished the Bronto Summit 2010, May 24 – 26, the first annual meeting for clients. We intentionally held a very small, targeted session focused on driving online transactions through email marketing. Our goal was to learn about the dynamics of such an event so that we could expand it in future years.
The Summit was the first by Bronto, bringing together clients in an intimate setting at the Rizzo Conference Center in Chapel Hill, NC to learn more about email marketing and network with their email marketing peers. Attendees traveled from around the country to attend this inaugural Summit.
The event began with a welcome reception at the historic DuBose House on the Rizzo campus, which allowed for a casual way for Brontos and Bronto clients to meet and greet. Entering the first full day of the Summit, attendees found the schedule jam packed with presentations on:
- Segmentation & Dynamic Content
- Transactional Messages
- List Growth
- Triggered Messages
- Testing
- Email Creative
There were a number of breakout sessions on social media, deliverability and user generated content which allowed for attendees to share ideas. Joe Colopy, Bronto CEO delivered a powerful keynote and Bronto COO, Chaz Felix addressed the crowd with a “Bronto: State of the Union,” guiding attendees through the future of Bronto. The second day of the Summit focused on Bronto’s Service, Product, and Partnership philosophies and offerings, which was capped off by an Executive Panel with Colopy and Felix. Summit attendees could address questions directly to the Bronto CEO and COO in an open and informal format. The Summit concluded with one-on-one email marketing strategy and support sessions hosted by Bronto’s Client Service’s team.
But the Summit was more than just great email marketing content, there were a number of social activities, as the group traveled to Bronto’s HQ in Durham, NC for an open house, allowing Bronto clients to tour the Bronto offices with h’ordeuvres, beer and wine. The group then moved to the famous Durham Bulls Athletic Park where they watched the Bulls take on the Pawtucket Red Sox under the “Bull”, while enjoying ballpark fare and a Durham Bulls’ giveaway with hats, tshirts and other gifts.
Post Summit, we’ve received very positive feedback. Attendees also walked away with long lists of tangible ways to improve their email marketing program. More information on this year’s Summit can be found at the Bronto Summit website. Take a look at pictures from the Summit and stay tuned to BrontoNation as soon we’ll post a recap video.
Even though we’ve just wrapped up Bronto Summit 2010, we’re already looking forward to the Bronto Summit 2011 and hope to see many more of you there!
Caroline Smith
Community Marketing Manager at Bronto
@Bronto
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Author:
Caroline is the Community Marketing Manager at Bronto. She is the editor and contributor to Brontonation, editor of the Bronto Blog, and manages all social media channels at Bronto Software. Caroline also serves on the Bronto Social Committee where she helps plan fun events for the Bronto Team.
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